G’day guys. And welcome to the new year. I hope all of your New Year celebrations were great, with minimal hangovers. And it is with great pleasure that I proclaim to you – The Roaring Twenties are back! I look forward to the changes that will bring on. That’s a whole world of possibilities.
I just wanted to prefix this first post that I always intended to write about this label, the timing of this post and national events was an unfortunate coincidence. It’s a cinnamon flavored whisky liqueur, let’s just focus on that. So, as inappropriate as it may be, I introduce you to the whisky who’s name I’ll mention minimally for obvious reasons – Fireball cinnamon flavored whisky. I don’t expect that to sell very many at the moment, hopefully in a few months we can return to this post and enjoy it in the spirit I intended it to be as I originally wrote it. Or I just feel bad because that’s all we see on the news. Let’s move on…
This is another real popular liqueur, and this one gets about more online too. Social media is usually abuzz with popular party liquors, but this one is the only one I’ve seen with a GoPro attached to it do the rounds at a wedding, as thirty-seven million other viewers will testify. I’m also surprised that that one bottle of whisky lasted that long at a wedding. There’s a new kind of wedding video idea for you. A lot of views, hits, likes. Originally produced back in the mid nineteen-eighties as one of part of a line of schnapps produced by the Seagram. A spicy, chest-warming whisky, invented by a bartender to ward off the effects of the extreme Arctic conditions that make Canada the winter wonderland it is. Now a sole standalone label, and is owned by the Sazerac Company, a Louisiana-based spirits company with nine distilleries to it’s name and operates in one hundred twelve countries, after it bought the rights to the drink in nineteen-eighty-nine. The bottle is abundantly dresses with a theme of fire, brimstone, and a devil for it’s logo (or possibly a dragon with a man’s body. I keep seeing the word “dragon” come up online, but so does “burns like hell” so who knows). So I’d expect it’s already lost a market with Christians. The logo is printed, designed to look like a piece of singed paper, with the label on the rear of the bottle possessing a large burnt opening in the centre to see through to the opposite side. And a neat hot rod-flame design printed on the neck of the bottle. I’m surprised this bottle sees this much market in this part of the world, since it’s so targeted towards it’s native Canadian market it’s cemented into an agenda of intending to warm up snow-covered patrons swaggering into a country bar entering through the doors through via the snowy gale of a blizzard. If there’s anything we don’t need help with in this part of the world, it’s warming up. So let’s see if the taste then, is more universal.
So for the nose, definitely some unequivocal cinnamon. Given the impression it’s given so far, I was anticipating a spicier more brash brown cinnamon, not this inviting scent of cinnamon sugar. Certainly, that’s what it smells like – A fresh hot batch of cinnamon donuts. And that’s what it tastes like, I’ll have to keep one of these around. But we’ll see. Opening it up to air and the slight dilution of an ice sphere in a glass intensifies the cinnamon scent. And as for the taste…God dammit. It does taste like cinnamon donuts! A sugary sweet entrance, that lolls on the tongue before intensifying into a raspy, rugged spice. That lights a fire down the back of your throat, and burns like a ginger beer. A beauteous taste that I definitely find to my liking
In summary: Yes, this was an infusion designed to warm the hearts of weather beaten winter battlers, and served neat this would do just that. But it does not distinguish served on ice, from warming people up from calming people down. A definite trier for those who have not yet done so. But before any of you run down to your nearest liquor store to buy it, I should warn you of this. They are not joking when they say it is hot. Granted, the first mouthful or two, you’ll suspect nothing. But after a few glasses, it will burn. Like a messy divorce. I’d recommend only drinking it in single shots, don’t do what I did and have the first two as doubles to save ice. Keep water handy. But if you’re not adverse to spiciness, or you’re prepared to go to those lengths for this nice cinnamon flavor, it’s still a very nice drink. Cheers